{"id":7323,"date":"2026-05-04T14:32:52","date_gmt":"2026-05-04T12:32:52","guid":{"rendered":"https:\/\/mov.friedbrains.it\/mov\/"},"modified":"2026-06-19T12:54:47","modified_gmt":"2026-06-19T10:54:47","slug":"mov","status":"publish","type":"page","link":"https:\/\/mov.friedbrains.it\/en\/","title":{"rendered":"MOV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7323\" class=\"elementor elementor-7323 elementor-6505\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ed960e elementor-section-stretched elementor-section-full_width elementor-section-height-full elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-items-middle\" data-id=\"6ed960e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;craftcoffee_ext_is_background_parallax&quot;:&quot;false&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06de61b\" data-id=\"06de61b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4943da4 elementor-widget elementor-widget-craftcoffee-slider-transitions\" data-id=\"4943da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\" data-widget_type=\"craftcoffee-slider-transitions.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"transitions-slide-container\">\n\t<div class=\"swiper-container\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"swiper-slide\">\n\t\t\t<div class=\"swiper-image\" data-swiper-parallax-y=\"-20%\">\n\t           \t<div class=\"swiper-image-inner swiper-image-left\" style=\"background-image:url(https:\/\/mov.friedbrains.it\/wp-content\/uploads\/2026\/05\/IDEA-RICERCA-GUSTO-A.jpg);\">\n\t\t           \t<div class=\"bg-overlay\"><\/div>\n\t\t           \t\t\t\t          <h1>WHERE IDEAS BECOME FLAVOUR<\/h1>\n\t\t\t\t\t\t            <\/div>\n\t        <\/div>\n\n\t\t    <div class=\"swiper-image\" data-swiper-parallax-y=\"35%\">\n\t            <div class=\"swiper-image-inner swiper-image-right\" style=\"background-image:url(https:\/\/mov.friedbrains.it\/wp-content\/uploads\/2026\/05\/IDEA-RICERCA-GUSTO-B.jpg);\">\n\t\t            <div class=\"bg-overlay\"><\/div>\n\t\t            \t\t\t\t\t<p class=\"paragraph\">\n\t\t\t\t\t\tAn idea becomes research.\nResearch becomes flavour.\nFlavour becomes experience.\n\nToday, this is MOV: an ecosystem of experiences, all driven by the same philosophy, expressed in different ways.\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<br class=\"clear\"\/><a class=\"transitions-slide-content-link\" href=\"https:\/\/mov.friedbrains.it\/en\/idea-research-flavour\/\" >Discover more<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t            <\/div>\n\t        <\/div>\n\t  \t<\/div>\n\t\t<div class=\"swiper-slide\">\n\t\t\t<div class=\"swiper-image\" data-swiper-parallax-y=\"-20%\">\n\t           \t<div class=\"swiper-image-inner swiper-image-left\" style=\"background-image:url(https:\/\/mov.friedbrains.it\/wp-content\/uploads\/2026\/05\/BISTROT-A.jpg);\">\n\t\t           \t<div class=\"bg-overlay\"><\/div>\n\t\t           \t\t\t\t          <h1>AN EXPERIENCE TO BE LIVED<\/h1>\n\t\t\t\t\t\t            <\/div>\n\t        <\/div>\n\n\t\t    <div class=\"swiper-image\" data-swiper-parallax-y=\"35%\">\n\t            <div class=\"swiper-image-inner swiper-image-right\" style=\"background-image:url(https:\/\/mov.friedbrains.it\/wp-content\/uploads\/2026\/05\/BISTROT-B.jpg);\">\n\t\t            <div class=\"bg-overlay\"><\/div>\n\t\t            \t\t\t\t\t<p class=\"paragraph\">\n\t\t\t\t\t\tThe stage where the MOV concept comes to life: here, you experience what is born in our laboratory, transformed into emotions, flavours, and moments to share.\nMOV Bistrot is the most refined expression of contemporary conviviality.\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<br class=\"clear\"\/><a class=\"transitions-slide-content-link\" href=\"https:\/\/mov.friedbrains.it\/en\/bistrot\/\" >Discover more<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t            <\/div>\n\t        <\/div>\n\t  \t<\/div>\n\t\t<div class=\"swiper-slide\">\n\t\t\t<div class=\"swiper-image\" data-swiper-parallax-y=\"-20%\">\n\t           \t<div class=\"swiper-image-inner swiper-image-left\" style=\"background-image:url(https:\/\/mov.friedbrains.it\/wp-content\/uploads\/2026\/05\/LAB-A.jpg);\">\n\t\t           \t<div class=\"bg-overlay\"><\/div>\n\t\t           \t\t\t\t          <h1>THE LABORATORY, THE CREATIVE HEART OF MOV<\/h1>\n\t\t\t\t\t\t            <\/div>\n\t        <\/div>\n\n\t\t    <div class=\"swiper-image\" data-swiper-parallax-y=\"35%\">\n\t            <div class=\"swiper-image-inner swiper-image-right\" style=\"background-image:url(https:\/\/mov.friedbrains.it\/wp-content\/uploads\/2026\/05\/LAB-B.jpg);\">\n\t\t            <div class=\"bg-overlay\"><\/div>\n\t\t            \t\t\t\t\t<p class=\"paragraph\">\n\t\t\t\t\t\tMOV Laboratory is where ideas take shape.\nHere, research meets tradition. Carefully selected ingredients are transformed into recipes that express authenticity and innovation.\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<br class=\"clear\"\/><a class=\"transitions-slide-content-link\" href=\"https:\/\/mov.friedbrains.it\/en\/mov-lab\/\" >Discover more<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t            <\/div>\n\t        <\/div>\n\t  \t<\/div>\n\t\t<div class=\"swiper-slide\">\n\t\t\t<div class=\"swiper-image\" data-swiper-parallax-y=\"-20%\">\n\t           \t<div class=\"swiper-image-inner swiper-image-left\" style=\"background-image:url(https:\/\/mov.friedbrains.it\/wp-content\/uploads\/2026\/05\/GASTRONOMIA-A.jpg);\">\n\t\t           \t<div class=\"bg-overlay\"><\/div>\n\t\t           \t\t\t\t          <h1>AN EXPERIENCE THAT STAYS WITH YOU<\/h1>\n\t\t\t\t\t\t            <\/div>\n\t        <\/div>\n\n\t\t    <div class=\"swiper-image\" data-swiper-parallax-y=\"35%\">\n\t            <div class=\"swiper-image-inner swiper-image-right\" style=\"background-image:url(https:\/\/mov.friedbrains.it\/wp-content\/uploads\/2026\/05\/GASTRONOMIA-B.jpg);\">\n\t\t            <div class=\"bg-overlay\"><\/div>\n\t\t            \t\t\t\t\t<p class=\"paragraph\">\n\t\t\t\t\t\tFresh, seasonal recipes transform the MOV experience into something simple, authentic, and contemporary.\nA way to enjoy our flavours wherever you are, with the same intensity and character.\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<br class=\"clear\"\/><a class=\"transitions-slide-content-link\" href=\"https:\/\/mov.friedbrains.it\/en\/gastronomia\/\" >Discover more<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t            <\/div>\n\t        <\/div>\n\t  \t<\/div>\n\t\t<\/div>\n\t\t<div class=\"swiper-pagination\"><\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f13b5e2 e-flex e-con-boxed e-con e-parent\" data-id=\"f13b5e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6810d0d e-con-full e-flex e-con e-child\" data-id=\"6810d0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82a493b elementor-widget elementor-widget-heading\" data-id=\"82a493b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHERE IDEAS BECOME FLAVOUR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff2aee bottone-riga bottone-riga-bianco elementor-widget elementor-widget-heading\" data-id=\"9ff2aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mov.friedbrains.it\/en\/idea-research-flavour\/\">Discover more<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1274d6 e-flex e-con-boxed e-con e-parent\" data-id=\"c1274d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-390b0ca e-con-full e-flex e-con e-child\" data-id=\"390b0ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6a46b elementor-widget elementor-widget-heading\" data-id=\"cc6a46b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AN EXPERIENCE TO BE LIVED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c291d1e bottone-riga bottone-riga-bianco elementor-widget elementor-widget-heading\" data-id=\"c291d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mov.friedbrains.it\/en\/bistrot\/\">Discover more<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b63b79d e-flex e-con-boxed e-con e-parent\" data-id=\"b63b79d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02d3c9f e-con-full e-flex e-con e-child\" data-id=\"02d3c9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e875b elementor-widget elementor-widget-heading\" data-id=\"73e875b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE LABORATORY, THE CREATIVE HEART OF MOV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2833074 bottone-riga bottone-riga-bianco elementor-widget elementor-widget-heading\" data-id=\"2833074\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mov.friedbrains.it\/en\/mov-lab\/\">Discover more<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e282e98 e-flex e-con-boxed e-con e-parent\" data-id=\"e282e98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0291c71 e-con-full e-flex e-con e-child\" data-id=\"0291c71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a54e9d0 elementor-widget elementor-widget-heading\" data-id=\"a54e9d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AN EXPERIENCE THAT STAYS WITH YOU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e134517 bottone-riga bottone-riga-bianco elementor-widget elementor-widget-heading\" data-id=\"e134517\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;craftcoffee_ext_link_sidemenu&quot;:&quot;false&quot;,&quot;craftcoffee_ext_link_mini_cart&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_scrollme&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_smoove&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_parallax_mouse&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_infinite&quot;:&quot;false&quot;,&quot;craftcoffee_ext_is_fadeout_animation&quot;:&quot;false&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/mov.friedbrains.it\/en\/gastronomia\/\">Discover more<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WHERE IDEAS BECOME FLAVOUR An idea becomes research. Research becomes flavour. Flavour becomes experience. Today, this is MOV: an ecosystem of experiences, all driven by the same philosophy, expressed in different ways. Discover more AN EXPERIENCE TO BE LIVED The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7323","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mov.friedbrains.it\/en\/wp-json\/wp\/v2\/pages\/7323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mov.friedbrains.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mov.friedbrains.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mov.friedbrains.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mov.friedbrains.it\/en\/wp-json\/wp\/v2\/comments?post=7323"}],"version-history":[{"count":9,"href":"https:\/\/mov.friedbrains.it\/en\/wp-json\/wp\/v2\/pages\/7323\/revisions"}],"predecessor-version":[{"id":7564,"href":"https:\/\/mov.friedbrains.it\/en\/wp-json\/wp\/v2\/pages\/7323\/revisions\/7564"}],"wp:attachment":[{"href":"https:\/\/mov.friedbrains.it\/en\/wp-json\/wp\/v2\/media?parent=7323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}